CASE STUDY 2
160+ Buyers, 45+ Walk-ins,
21L in Sales – All From Meta Ads

at Just ₹72 Per Lea

How a ₹6.7L Brand Hit ₹21L+ by Targeting 5km Radius Only

CLIENT BACKGROUND

Business: Modular Furniture Manufacturer – Hyderabad
Focus: Custom modular wardrobes, TV units, & luxury beds
Problem: No digital presence. Poor local recognition. Dealers dependent.

 THE PROBLEM

Before working with us, the client was:

No landing page or performance setup

Running product discount ads with no funnel → high bounce rate

Poor lead quality from Google + Instagram

Zero brand recall even after ₹60K/month ad spend

Sales team frustrated with no follow-ups

OUR STRATEGY

Phoenix Optimizer’s Transformation

  • Developed “Modular Luxury Showcase” reel & carousel content

  • Built a lead magnet funnel with quiz-based form

  • Implemented WhatsApp + CRM integration for real-time lead routing

  • Launched footfall campaigns targeting high-income households within 5–8 km radius

  • Created an offer around “free design consultation” → higher intent leads

  • Introduced a premium image with storytelling creatives

Results Table:

MetricBefore Phoenix OptimizerAfter Our Funnel
Monthly Leads~35 (mixed)160+ qualified leads
Cost Per Lead₹310₹91
Offline Footfall~12/month45+/month
Dealer Inquiries1–2/month10+/month
Conversion Rate3.2%14.5%
Sales in 45 Days₹6.7L₹21.3L

CLIENT FEEDBACK

 

“We’ve worked with agencies before, but no one understood the modular segment like Phoenix Optimizer did. Their funnel strategy changed the game for us. From day 1, we saw quality leads coming in, and within 45 days, we were converting 3x more — and all that with 40% less ad spend! Our walk-ins are consistent and buyer-ready now. Highly recommend for serious growth.”
Surbhi Reddy, Owner, LivinNest Modular Furniture
⭐⭐⭐⭐⭐

Proof

 

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Frequently asked questions

We generate 100–150 qualified leads/month. Conversions depend on your pricing and response.

Both. We run separate campaigns for domestic and international travelers.

Of course! We have case studies showing 400+ qualified leads in under 45 days.

US, Australia, Europe,Uk, and India.
We serve Goa, Himachal, Coorg, Udaipur, Jaipur, Alibaug and more.

Our system is result-driven. If we don’t perform, we don’t deserve your money — simple as that.

Yes. We produce and optimize high-performing ad creatives (testimonial videos, reels, walk-throughs) that convert viewers into students.

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