CASE STUDY 2
How 230+ Qualified MBBS Abroad Leads in
30 Days with 4X ROI
CLIENT BACKGROUND
Name: Confidential MBBS Abroad Consultancy
Location: Bhopal, India
Target Countries: Russia, Georgia, Kyrgyzstan, Philippines
Audience: Parents + Students (Middle Class / Tier 2 & 3 Cities)
Average Student Value: ₹3L–₹7L per conversion
Challenge: Previous ads brought in students not eligible or not serious. Low show-up rates for counseling.
THE PROBLEM
Problems They Faced Before Working with Us:
Wasting ad spend on Google Search clicks with no bookings
200+ WhatsApp messages/month — only 10 were real prospects
Poor trust from parents — no branding, no storytelling
No system to pre-qualify leads or segment them
What Phoenix Optimizer Did:
We launched a 3-layer performance funnel to attract only high-intent students and parents:
Meta Lead Funnel Designed Just for MBBS Abroad
Targeted NEET-qualified + drop year students from Tier 2 & 3 cities
Split campaigns: Parents-focused (decision-makers) & Students-focused
Engaging & Trust-Building Video Reels
“Top 3 Myths About MBBS in Russia”
“Student Life in Georgia – Cost, Safety & Campus”
Reels shot with actors + stock + real student voiceovers
Smart WhatsApp Funnel + Screening Bot
Collected student name, score, country preference, NEET status & parent details
Only pre-screened, serious leads passed to admission team
Localized Ads in Regional Language (Hindi + Marathi)
Hook lines like: “NEET ke baad MBBS – ₹15 lakh se kam mein foreign seat mil sakti hai!”
Webinar Funnel for Group Counseling
Weekly WhatsApp + Zoom session with 50+ attendees
Used urgency + deadline messaging for conversion push
Know more about
The Results in Just 30 Days:
| Metric | Before | After |
|---|---|---|
| Leads per Month | 180+ (junk) | 230+ (qualified) |
| Cost per Qualified Lead | ₹370 | ₹125 |
| Counselling Bookings | 8 | 65 |
| Admissions Closed | 3/month | 14/month |
| Avg. Client Value | ₹2.8L | ₹4.2L |
| ROI | <1X | 4X |
What Makes This Work
We know the MBBS parent’s mindset — safety, cost, career trust
We don’t run generic ads — we educate, pre-sell, and screen before you speak
Your counselors only speak to hot prospects
CLIENT FEEDBACK
I never thought we could scale like this without burning money. Their targeting system is sharp. Now we just get leads who are 100% serious and already know what they want. Even our staff is excited!”
— Founder, MBBS Gate
Proof
Want a funnel like this for your MBBS consultancy?
We help India’s top overseas consultants get serious leads that convert — not junk data.
We generate 100–150 qualified leads/month. Conversions depend on your pricing and response.
Both. We run separate campaigns for domestic and international travelers.
Of course! We have case studies showing 400+ qualified leads in under 45 days.
US, Australia, Europe,Uk, and India.
We serve Goa, Himachal, Coorg, Udaipur, Jaipur, Alibaug and more.
Our system is result-driven. If we don’t perform, we don’t deserve your money — simple as that.
Yes. We produce and optimize high-performing ad creatives (testimonial videos, reels, walk-throughs) that convert viewers into students.