CASE STUDY 1
How We Helped a Study Abroad Consultant Get 200+ Qualified Leads in 30 Days
at Just ₹72 Per Lead
CLIENT BACKGROUND
Brand: [Confidential Consultant, Indore]
Niche: Study Abroad (Canada, UK, Australia)
Target Audience: Indian students (18–30), aiming for 2024–25 intakes
Monthly Budget: ₹25,000 on Meta Ads + ₹30,000 on Creative & Ad Management
THE PROBLEM
Before working with us, the client was:
Spending 50k+ monthly with no lead filtering.
Getting junk inquiries (wrong age group, not financially eligible)
Relying heavily on just Instagram posts, zero paid strategy.
Website lacked funnel — no proper CTA, no retargeting.
OUR STRATEGY
We launched a 3-layer performance funnel to attract only high-intent students and parents:
Step 1: Hyper-Targeted Meta Ads
Targeted by age, city, education level, and behavior (IELTS interest, Visa topics)
Separate creatives for Parents vs Students
CTA redirected to WhatsApp with pre-qualified questions
Step 2: Lead Qualification System
WhatsApp automation filtered by destination preference, financial readiness, IELTS score
Sent only qualified leads to CRM/telecalling team
Step 3: Retargeting + Value Funnel
Retargeted those who clicked but didn’t convert
Shared value-based reels: “Top 5 things before applying to Canada”
Re-engaged traffic = 30% extra conversions
Know more about
Revenue-based Strategy
Co-invest with the domain experts
THE RESULTS IN 30 DAYS)
| Metric | Value |
|---|---|
| Qualified Leads | 217 |
| Avg. CPL | ₹72 |
| Calls Scheduled | 160+ |
| Consultations Booked | 80+ |
| Applications Submitted | 27 |
| ROI |  8.4X Return on Ad Spend |
Results
(Within 60 Days)
| Metric | Before | After |
|---|---|---|
| Monthly Leads | 120 (unqualified) | 180+ (filtered) |
| Cost Per Lead | ₹520 | ₹180 |
| WhatsApp Conversations | 30/month | 120/month |
| Conversion (Counseling Booked) | 4 | 32 |
| Total Conversions (Admissions) | 2/month | 10+/month |
Overall ROI: 6X
🎬 Best-performing Reel: “Top 5 Myths About Studying in Canada” – 80K+ reach
💼 Avg. student package: ₹1.5L–₹5L
CLIENT FEEDBACK
“We were wasting money before. Phoenix Optimizer helped us qualify the right students and simplified our entire funnel. 80% of the leads were actually interested.”
— Abroad Studies Consultant, Indore
⭐⭐⭐⭐⭐
Proof
Want the Same System for Your Abroad Studies Brand?
We help India’s top overseas consultants get serious leads that convert — not junk data.
We generate 100–150 qualified leads/month. Conversions depend on your pricing and response.
Both. We run separate campaigns for domestic and international travelers.
Of course! We have case studies showing 400+ qualified leads in under 45 days.
US, Australia, Europe,Uk, and India.
We serve Goa, Himachal, Coorg, Udaipur, Jaipur, Alibaug and more.
Our system is result-driven. If we don’t perform, we don’t deserve your money — simple as that.
Yes. We produce and optimize high-performing ad creatives (testimonial videos, reels, walk-throughs) that convert viewers into students.